As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank. Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy. Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching. You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages. You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching. By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.